A custom logo was created for the traditional Colombian food brand Ramo. The work was done in collaboration with the design studio Misty Wells & Zea, where the strategy for revitalizing the brand identity system and its entire brand architecture was developed. The project focused on maintaining the representative features of the logo, such as the container, colors, and the style of the letters used. The letterforms were refined to give the logo a more contemporary look, correcting everything from calligraphic principles to the spacing and thickness of each letter.
